July 26, 2010   
Shoe Gram, vol.68
Welcome to Keep Your Running Shoes On Weekly Shoe Gram!

Want some very inexpensive advertising?


We all want some very inexpensive advertising. What if we gave you an inexpensive marketing idea that could have a huge impact on your company?

We all want new ways to reach out to customers that will be effective, cost efficient and (now here’s the twist) that is accessible to every employee so they can help spread the word about our company.

Give everyone in the company business cards. Usually all the executives, supervisors and the sales people have business cards. What about everyone else? What if a car dealership had business cards for every mechanic? What if every secretary, clerk, mail room person and delivery person had a business card? What about the Director of First Impressions (some still call this person the receptionist)? (Listen up government people) What if every classified employee had a business card? Do you think they might have more pride in their place of employment and their particular job? What if the custodian and the maintenance crew had a business card?

With a sense of pride, we now have these people talking about where they work and that generates positive “buzz” about your company.

Here is your swift kick in the butt challenge: Investigate the price for 250 business cards. Our guess is that most printers can put those together for you for around $30 to $40 or less for 250 cards.

In your Running Shoe Monday Meeting, talk about business cards for everyone. Plan a meeting with everyone in attendance to pass out the new business cards. You can make business cards something they receive after their 90 day probationary period, if your company has such a period.

Make it an event and a point of pride for everyone.

Norma Havens or Bob Belknap at The University of Street Smarts are available to speak to your company, trade association or convention on this and other subjects. Call (775) 746-5340 or Toll Free at (877) 414-9985. Put the University of Street Smarts to work for you.


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